New EAS workshop announced
07 December 2009
EAS will hold a workshop in Brussels this February entitled ‘Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch’.
Taking place on 4 February 2010, the one-day workshop will lead participants through the current and proposed regulatory requirements, with EAS experts giving tips on long-term product strategies. The workshop, also covers the practical impact of the EU Claims Regulation; an overview of what is harmonised and what not under the current food supplement regulatory framework; the outline of the rules and status for vitamins and minerals across Europe; key areas of opportunity and concern for herbs and other bioactive substances highlighting how the principle of mutual recognition works to avoid barriers to trade in non-harmonised areas; novel foods; and labelling do’s and don’ts.
“Key areas concerning food industry are still not harmonised and manufacturers have to face a number of national approaches and challenges while trying to market food supplements in Europe. Following the novel food Regulation, which has stifled innovation, the claims Regulation comes as a second innovation blocker,” explained EAS Scientific and Regulatory Affairs Manager Efi Leontopoulou, one of the workshop presenters. “With a combination of knowledge, flexibility and strategic thinking, it’s quite possible to overcome the regulatory challenges to marketing products across the whole of the EU. Our workshop aims to explain the impact, prepare industry for the future and highlight ways how to proceed through the maze of food regulation.”
As well as Ms Leontopoulou, the workshop will be presented by the EAS Regulatory Affairs Manager — Nutritional Products, Katarina Wagner, Regulatory Affairs Manager, Stefanie Geiser and EAS food law adviser Elodie Lebastard. Stefanie Geiser added: “At the end of January 2010 the Commission is expected to present Member States a proposal for a first 'Community list' of article 13 claims, based on the first EFSA evaluations. Delays may occur, but our workshop will address latest status of discussions. In addition, we will advise companies on the latest applied EFSA criteria and approach in its health claims evaluation process. In order to help companies develop strategies to navigate the maze of EU regulatory procedures for different claims, potential new options in the EU claims approval process (e.g. for the submission of additional data) and applied transition periods will also be discussed.”
For more information about the upcoming EAS workshop click here, email workshop@eas.eu or contact Cindy Garcet at +32 2 218 14 70.
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