Strategic advice on nutritional products
EAS gives workshop on surviving EU claims regulation
19 January 2012
Navigating the European Union’s Nutrition and Health Claims Regulation will be the number one issue for the food sector in 2012 international food policy experts EAS has said.
Hosting a workshop on surviving the claims regulation in Brussels on 8 March, EAS experts Stefanie Geiser and Patrick Coppens said that food companies must prioritise understanding how they can benefit from the claims evaluation process and offset possible challenges.
Titled “Claims: Dealing with the present, planning for the future”, the workshop will cover the advantages and pitfalls presently existing for companies, and opportunities and threats to be aware of when the regulation is implemented in its entirety in the near future.
EAS experts Patrick Coppens and Stefanie Geiser will advise participants on how to introduce successful claims applications to the European Food Safety Authority (EFSA), how to deal with the practical day-to-day issues unearthed by the regulation in terms of marketing and product development of foods and food supplements, gave advice on proprietary data protection and explained the interplay of the claims regulation with other regulations.
“With so many aspects of the claims regulation still being implemented and under discussion it is difficult for companies to get the concrete advice they need to be able to successfully and sustainably market their products in the EU,” said EAS Regulatory Affairs Manager Stefanie Geiser. “It is important to analyse EFSA guidelines and the pitfalls from previous EFSA evaluations, and to monitor market practice and identify new possibilities that the claims regulation permits in combination with other EU legislation. Our workshop provides insight into these aspects, helping companies to correctly interpret the legislation and plan business strategies around the predicted outcomes.”
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