Strategic advice on nutritional products
Strategic planning for the changing food policy and regulatory environment
Predicting regulatory outcomes and planning business strategies that benefit from change are essential elements of good business practice.
Such strategic planning involves evaluating the impact, or potential impact, of food legislation on product composition, food labelling or marketing. It may also mean developing strategies to reduce the risk of exposure to a new food regulatory framework.
The EAS planning process involves four key steps:
- Analysis of the current food regulatory environment and its impact on existing business strategies
- Establishing the likely future regulatory scenarios and analysis of its impact
- Clarifying the extent to which the company can seek changes to the emerging food regulation, and seting out the steps that can be taken
- Developing and implementing an agreed action plan to achieve the goals established